The largest gambling companies in the UK have voluntarily agreed to end all TV ads served during live sports broadcasts, in a move that is most likely to affect football.

Gambling ads that appeared on an app 'appealing to under 18s' have been banned by the advertising watchdog. The ads for LottoGo EuroMillions, William Hill Vegas, Betfair Bingo and Dunder came up in. Reading Time: 3 minutes Fight For First: EXCEL ESPORTS, available on BBC iPlayer early 2021 Narrated by Cillian Murphy; At a time when the global audience for esports is set to eclipse the viewership of traditional spectator sporting events and 80 million people a month play League of Legends, a new documentary series from BBC Three has been commissioned to give viewers an unprecedented. The BBC this morning reported that Remote Gambling Association (RGA) members have signed up to a 'whistle-to-whistle' TV advertising ban around three weeks after formal talks began between major operators such as William Hill, Ladbrokes and Bet365. Horse racing would be exempt from the proposals, according to the broadcaster. On Thursday, the BBC reported that Remote Gambling Association (RGA) members, including many industry heavyweights, had agreed to a self-imposed “whistle-to-whistle” ban on advertising their.

It has emerged that the Remote Gambling Association a trade body that includes major betting chains – such as Bet365, William Hill and Ladbrokes – among its members, has agreed to a “whistle-to-whistle” TV ban.
Importantly, the BBC reported, the advertising proposals will include any game broadcast on TV that starts prior to the 9pm watershed but ends after that time.
In effect, no gambling ads will be broadcast for a defined period before and after a game, and the measures will apply to all sports apart from horse racing, a sport that relies heavily on gambling for its commercial viability.
However, football is likely to be severely affected because it is estimated that nearly 60% of clubs in the top two divisions in England have gambling companies as shirt sponsors or billboard advertisers.
While the proposals stop short of a complete ban on football shirt sponsorship, campaigner Matt Zarb-Cousin, a spokesman for Fairer Gambling, said this should be the next step.
“It is long overdue, there has been a huge amount of pressure on the sector over the volume of advertising which has increased exponentially year on year,” he said.
“But for it to be truly effective, it should also include shirt and league sponsorship and digital advertising around a pitch.

Bbc News Gambling Advertising Companies

“It is better that there are going to be no ads during live sporting events but that falls some way short of being effective. If the whistle-to-whistle TV advertising ban is justified then the other things are as well.”

Bbc News Gambling Advertising Campaigns

Final ratification of a ban on TV advertising is required from the Industry Group for Responsible Gambling (IGRG), but the BBC reported that it is expected to be a formality, with a ban coming into effect as early as this month or in early 2019.

Sourced from BBC; additional content by WARC staff